Mock-Campaign Assignment | 2017

As part of the Professional Communications unit, each was required to make a mock-campaign for a Swinburne Student Club, targeted at Swinburne students.

This particular assignment is focussing on Yoga and Wellbeing, with the aim of encouraging stressed-out students to take a break from the pressure of University and take care of their mindfulness and health.

Selecting from three different advertising platforms, the demonstrated are forms of a one-minute campus radio promotion, a flier, and a series of instagram graphics and hashtags.

To gather the required information, explored was the club’s current website ( and several of the club’s sessions in order to get a feel for what the club actually stands for.

Unfortunately the audio file could not be uploaded through this platform. Below are the completed flier and example instagram page.

Yoga and Wellbeing Flier

Instagram example screenshot


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