Mock-Campaign Assignment | 2017

As part of the Professional Communications unit, I was required to make a mock-campaign for a Swinburne Student Club, targeted at Swinburne students.

The club I chose was Yoga and Wellbeing, with the aim of encouraging stressed-out students to take a break from the pressure of University and take care of their mindfulness and health.

Selecting from three different advertising platforms, I chose to champaign through the form of a one-minute campus radio promotion, a flier, and a series of instagram graphics and hashtags.

To gather the required information, I explored the club’s current website (https://unione.swin.edu.au/Clubs/Yoga-and-Wellbeing) and attended several of the club’s sessions in order to get a feel for what the club actually stands for.

Unfortunately I could not upload the radio promotion through this platform, below are the completed flier and example instagram page.

Yoga and Wellbeing Flier

Instagram example screenshot

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